Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10008926259
Purpose – To investigate the area of price endings to determine which groups of consumers are more likely to use odd‐endings as opposed to round‐endings. Design/methodology/approach – A questionnaire was developed that tested respondents' use of odd‐endings as opposed to...
Persistent link: https://www.econbiz.de/10014895968
Persistent link: https://www.econbiz.de/10012238327
This paper contributes to a better understanding the self-catering accommodation sector by considering its nature and scope within Scotland, the UK and the international context. It reviews the available literature search and also presents an exhaustive search of the Internet. The term “self...
Persistent link: https://www.econbiz.de/10009429712
The brand image of traditional Danish inns (known as kros) was evaluated through their brand personality, brand snapshot and brand identity profile. These were established from in depth interviews with 26 customers at representative kros and 4 potential customers interviewed at other locations....
Persistent link: https://www.econbiz.de/10009429772
Purpose – The purpose of this paper is to examine the business case for ethnic diversity in the British National Health Service (NHS). It seeks to contextualise issues around diversity within the current political environment, and identify the barriers to diversity in the NHS. The business...
Persistent link: https://www.econbiz.de/10014720059
Purpose – The purpose of this paper is to explore the claim that the tie-break criterion introduced under the Equality Act 2010 is not really positive action as is claimed by its government sponsors. It evaluates this claim by locating the tie-break into equal opportunities theory, taking into...
Persistent link: https://www.econbiz.de/10014720663
Explores the richness of meaning that has grown up around the service concept in the management literature. Examines the subtleties which arise when “service” is used to denote industries, outcomes and processes, and explores more specific service concepts, such as the quality of service...
Persistent link: https://www.econbiz.de/10014723353
Much of tourism development is predicated on the successful working of organisations alignment in the form of partnerships or “networks”. However, tourism networks have been relatively neglected as an area of academic study. This paper presents findings of research focusing on international...
Persistent link: https://www.econbiz.de/10014762656
Purpose – The purpose of the paper is to investigate the impact of ethnic/national culture on service predisposition, using Lee‐Ross's Service Predisposition (SP) Survey, plus items from Hofstede's IBM attitudes survey and from the Chinese Values Survey. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014762818