Purpose: The purpose of this paper is to develop and empirically validate a model for assessing demand planning maturity in organisations. Design/methodology/approach: The authors developed a maturity assessment model for demand planning through iterations of theoretical and empirical work,...

pt. 1. The theory of style differences -- pt. 2. Personal diversity : style differences in thinking, learning, and knowledge acquisition -- pt. 3. Personal diversity : style differences in lifelong learning and workplace contexts -- pt. 4. Summing up : the journey continues.