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This chapter identifies the coopetitive aspects of international brand licensing through the relationship between Burberry Group Plc and Sanyo Shokai. The well-documented relationship between the two firms is used to contribute to coopetition literature and brand licensing literature within an...
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This paper forms part of an OECD project which addressed the issue of the structure and change in the distribution systems of seven OECD countries. The paper gives an overview of the structure of the Japanese distribution system and discusses its economic performance, both on the grounds of...
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This paper analyzes the unilateral choices of application compatibility by platforms and the endogenous affiliations of two different groups (content providers and users). We find a novel result that for both platforms to unilaterally choose application compatibility is not an equilibrium unless...
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This paper analyzes royalty rates in franchise contracts, focusing on the two leading hypotheses. We consider whether royalty payments are simply the means for franchisors to acquire revenue from franchisees (revenue hypothesis), or are to preserve incentives for the franchisors to exert...
Persistent link: https://www.econbiz.de/10011077356
This paper forms part of an OECD project which addressed the issue of the structure and change in the distribution systems of seven OECD countries. The paper gives an overview of the structure of the Japanese distribution system and discusses its economic performance, both on the grounds of...
Persistent link: https://www.econbiz.de/10005045959
Purpose – The purpose of this paper is to examine the relevance of retailer country-of-origin (COO) on consumers’ actual choice between foreign and domestic retailers. It explores two basic issues regarding the relevance of COO, first to assess consumer perceptions regarding the importance...
Persistent link: https://www.econbiz.de/10014828222