Randomized response (RR) is an interview technique designed to eliminate response bias when sensitive questions are asked. In RR the answer depends partly on the true status of the respondent and partly on the outcome of a randomizing device. Although RR elicits more honest answers than direct...

In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the...