What Is a Decision Problem? Designing Alternatives -- MCDA Approaches for Efficient Strategic Decision Making -- Collaborative Decision Making for Small Groups utilizing UTA Methods -- Disaggregation Approaches for Multicriteria Classification: An Overview -- Multiple Criteria Approaches for...

Basic Methodological Approaches -- Other Methodological Approaches -- MUSA: Multicriteria Satisfaction Analysis -- Extensions of the MUSA Method -- Advanced Topics on the MUSA Method -- Customer Satisfaction Surveys and Barometers -- Applications in Business Organizations -- Customer...

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The...