Section V: Industrial Case Study -- 8. The Organization of Study -- 9. Organizational Cognition in the Industrial Case Study -- 10. A Cognitive Machine in the Organization of Study -- 11. Findings for the Industrial Case Study --

"This book investigates the impact of knowledge management, information systems, finance, organizational networks, internationalization, strategic management, marketing, entrepreneurship, and sustainability on an organization that pursues dynamic innovation and sustainable advantage"--Provided...

Purpose – This paper extends the corporation‐based metaphor of the tree by proposing that cognition is the core ability that nourishes the development of core competencies. From such an extension, this paper aims to take a step forward to answer the question: what is the role of cognition in...

Examines the history of professionalism as an issue in British marketing. Investigates attempts made to establish professional attributes in British marketing and the model of professionalism adopted. Looks at limits placed on the progression of marketing with regard to professionalism. States...

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