This paper analyses the deployment of wind power and the related local controversies using actor-network theory (ANT). ANT provides conceptual instruments for a fine-tuned analysis of the contingencies that condition a project's success or failure by focusing on the micro-decisions that...

Purpose – Consumers are sometimes unexpectedly resistant toward radically innovative product concepts, and it is often argued that this is due to their difficulties in understanding the novel products. Thus, marketing research has focused on new ways to make consumers familiar with new product...

Energy conservation is expected to contribute significantly to climate change mitigation and energy security. Traditionally, energy companies have had strong role in providing Demand Side Management (DSM) measures. However, after energy market liberalization in Europe, energy companies' DSM...

This Handbook compiles the state of the art of current research on sustainable consumption from the world’s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are faced with today. On the one hand,...

The need to make consumption patterns more sustainable is widely acknowledged, yet effective policies for sustainable consumption are lacking. This article examines Nordic policy makers' views on why sustainable consumption research is difficult to apply in policy practice. We draw on the...

This article considers the way “green consumers” are constructed – or performed – in studies on consumer environmentalism aiming to inform policy makers. The focus is on concrete data gathering operations, which are exemplified by four brief examples from the author’s own research...

Previous attempts to change energy-related behaviour were targeted at individuals as consumers of energy. Recent literature has suggested that more focus should be placed on the community level and that energy users should be engaged in the role of citizens, and not only that of consumers. This...