Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of this paper is to determine consumer willingness to pay (WTP) for locally produced animal fiber...

Auction experiments were used to examine demand relationships and willingness to pay (WTP) for organic, rBST-free, no antibiotics used, and conventional milk. Elasticities showed strong substitute and complement relationships between organic, rBST-free, and no antibiotics varieties. The sum of...