Purpose – This paper aims to investigate whether students adopt a “deep” approach to learning, i.e. “seeking meaning”, in the context of the subject of information systems (IS) and hospitality management degree programmes. Design/methodology/approach – A questionnaire that covers the...

Purpose – The purpose of this paper is to investigate how small‐ and medium‐sized hotels use search engine marketing (SEM) to make their hotels (services and products) more visible and easier to find for existing and potential customers. Design/methodology/approach – A qualitative,...