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The low status advantage : the effect of status structure on participation in an online community
Hanson, Sara; Jiang, Lan - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 233-244
Persistent link: https://www.econbiz.de/10011666815
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The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing; Rong, Chen; Jiang, Lan - In: Journal of retailing 96 (2020) 2, pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
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Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang; Jiang, Lan; Dou, Wenyu; Liang, Liang - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
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To defend or not to defend? : how responses to negative customer review affect prospective customers' distrust and purchase intention
Zhao, Haichuan; Jiang, Lan; Su, Chenting - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 45-64
Persistent link: https://www.econbiz.de/10012289421
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
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Managing mass customization products with modular design for recycling in a closed-loop supply chain
Jiang, Lan - In: Managerial and decision economics : MDE ; the … 44 (2023) 8, pp. 4589-4607
Persistent link: https://www.econbiz.de/10014443237
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Effects of revenue management pricing strategies on perceived fairness
Jiang, Lan; Erdem, Mehmet - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 424-442
Persistent link: https://www.econbiz.de/10011880435
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Factors impacting capital expenditures in the quick service restaurant industry
Jiang, Lan; Dalbor, Michael - In: The journal of hospitality financial management : … 25 (2017) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10011846848
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Tourists on shared bikes : can bike-sharing boost attraction demand?
Yang, Yang; Jiang, Lan; Zhang, Zili - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012595629