Liu, Xia; He, Mengqiao; Gao, Fang; Xie, Peihong - In: International Journal of Retail & Distribution Management 36 (2008) 11, pp. 919-940
Purpose – The purpose of this study is to identify factors that may influence Chinese customers' online shopping satisfaction, including those which are ignored by prior studies, from the perspective of total online shopping experience. Design/methodology/approach – In this paper, the...