This paper assessed the antecedents and consequences of IJV partnerships on the basis of the social exchange paradigm. Based on the analysis of 94 joint ventures formed between Korean firms as a local partner and the US, European, and Japanese firms as a foreign partner, we ascertained the key...

Purpose – The aim of this paper is to propose an approach to international market segmentation that identifies meaningful cross‐national consumer segments, which focuses on airline passengers in the NAFTA market. Design/methodology/approach – A conjoint analysis is used to evaluate...

Purpose: The purpose of this paper is to investigate how the effects of referral rewards in referral reward programs (RRPs) are moderated through perceived social risk of a recommender. Design/methodology/approach: A total of 717 consumers are accessed through Amazon's Mechanical Turk worker...

Purpose: The purpose of this paper is to investigate how referral reward programs (RRPs) with scarcity messages influence consumer’ recommendation behavioral intentions about a bank credit card. Design/methodology/approach: In total, 1,599 consumers are accessed through Amazon’s Mechanical...

Purpose: The purpose of this paper is to investigate how referral reward programs (RRPs) utilizing scarcity messages influence bank credit holders’ referrals to and adoptions by close or distant friends. Design/methodology/approach: A 2×2 experiment is implemented with 760 consumers...

A bank's attitude towards export‐stimulating legislation is influenced by various stages of bank internationalisation and it can be concluded that internationalisation factors which have helped researchers explain export behaviour and attitudes among manufacturing firms have worked equally...

Examines the success factors critical to the adoption and implementation of advanced manufacturing technology. Empirically tests the hypothesis that the management variables most associated with the human factor in automation projects alone can differentiate firms who are successful in adopting...

Purpose – The goal of the paper is to examine the affect transfer process of the brand extension by developing a conceptual framework that integrates two factors important to this process: the expectancy and relevancy of brand extensions. Design/methodology/approach – Two experimental...

Purpose – The study aims to examine the characteristics of product portfolio on the price premium of an umbrella brand. Specifically, the study seeks to explore three aspects of a product portfolio: the presence of attribute compatibility, similarity, and portfolio size....