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The internationalization of business increasingly is led by service sectors, particularly services based on highly skilled labour industries. This article explores a quite different range of services - those that employ low-skilled workers in labour-intensive services. The article is based on...
Persistent link: https://www.econbiz.de/10009223371
In 1913 Otto Mønsted A/S, Denmark's leading margarine manufacturer, acquired a majority share in Fennia, a small and insignificant Finnish margarine company. The Danish company had extensive knowledge of all functional aspects of margarine, and had up to 1909 been a dominant player in the...
Persistent link: https://www.econbiz.de/10008681147
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Purpose – The purpose of this article is to show how a particular marketing paradigm developed in Denmark from the 1920s through to the 1960s. It peaked in the mid‐1950s and faded out with one major publication in the early 1970s. This article aims to provide a relatively detailed study of...
Persistent link: https://www.econbiz.de/10014873304
The seminal work of Alfred Chandler was based on observations relating to the so-called second industrial revolution. They concerned the development of the large modern manufacturing company and the paths of that development. This article attempts to apply the framework to a failed Danish...
Persistent link: https://www.econbiz.de/10009223448
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