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A more comprehensive understanding and measure of customer helping behavior

Johnson, Jennifer Wiggins; Rapp, Adam - In: Journal of Business Research 63 (2010) 8, pp. 787-792

We develop a more comprehensive measure of discretionary, extra-role behaviors that customers engage in to help a company. While customer helping behaviors have been studied previously, attempts to develop valid measures have been limited. We use the validation process for the Organizational...

Persistent link: https://www.econbiz.de/10008871574

What you ask changes what I pay : framing effects in pay what you want pricing

Cui, Annie Peng; Johnson, Jennifer Wiggins - In: Journal of marketing theory and practice 25 (2017) 4, pp. 323-339

Persistent link: https://www.econbiz.de/10011771017

Childhood brand nostalgia : a new conceptualization and scale development

Shields, Alison B.; Johnson, Jennifer Wiggins - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 359-369

Persistent link: https://www.econbiz.de/10011570926

How are arts organizations responding to critique in the digital age?

Johnson, Jennifer Wiggins; Preece, Stephen B.; Song, Chanho - In: Arts and the market 6 (2016) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10011580958

The tangled web we weave : deceptive consumption behaviors as a means to cope with identity threat

Thomas, Veronica L.; Johnson, Jennifer Wiggins; Jewell, … - In: Marketing theory 16 (2016) 4, pp. 493-512

Persistent link: https://www.econbiz.de/10011645953

What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand

Shields, Alison B.; Johnson, Jennifer Wiggins - In: Psychology & marketing 33 (2016) 9, pp. 713-728

Persistent link: https://www.econbiz.de/10011560123

Legitimate incongruity : Strategic positioning within hybrid categories

Alexiou, Kostas; Johnson, Jennifer Wiggins; Fourkan, Md - In: Journal of business venturing 39 (2024) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10015065175

Crowdfunding acts as a funding substitute and a legitimating signal for nonprofit performing arts organizations

Alexiou, Kostas; Johnson, Jennifer Wiggins; Preece, … - In: Nonprofit and voluntary sector quarterly : journal of … 49 (2020) 4, pp. 827-848

Persistent link: https://www.econbiz.de/10012268185

Measuring individual legitimacy perceptions : scale development and validation

Alexiou, Kostas; Johnson, Jennifer Wiggins - In: Strategic Organization 17 (2019) 4, pp. 470-496

Persistent link: https://www.econbiz.de/10012164733

Does haste always make waste? : service quantity, service quality, and incentives in speed-intensive service firms

Song, Chanhoo; Jang, Sungha; Johnson, Jennifer Wiggins; … - In: Service business 13 (2019) 2, pp. 289-304

Persistent link: https://www.econbiz.de/10012124322