Purpose: With the development of information technology, there is a growing trend for internet enterprises in China to launch internet-only banks. This paper aims to explore how the brand trust in an internet enterprise is transferred to the initial trust in its affiliated internet-only bank...

Purpose: The significant cultural difference between China and Western countries, primarily the USA, suggests that it is necessary for researchers to take an emic approach to understand how the concept of privacy concerns is interpreted from the perspective of people from within the Chinese...

Purpose: This study aims to reveal the decision-making process that micro and small merchants (MSMs) may go through when deciding on the mobile payment system (MPS) adoption and usage and explore how relevant factors may impact this process. Design/methodology/approach: This paper uses the...

Purpose – This paper aims to determine whether Chinese university entrepreneurship education matches the needs of undergraduates and whether the entrepreneurial interests and expectations of students who have received university entrepreneurship education differ from those of students who have...