Numerous amateur sporting events have grown significantly in stature and interest in the past several years. Moreover, these events have realized significant economic benefits for their respective communities. In an attempt to identify the key determinants of economic impact, this article offers...

Past research measures the nonmarket benefits of sports stadiums and arenas but does not address the issues of temporal embedding or ordering effects. Temporal embedding exists if survey respondents do not differentiate between payment-period lengths and leads to unrealistic implicit discount...

The subsidisation of professional sport facilities has inspired deeply contentious debates. In North America, these debates have culminating historically in a vote by referendum. In order to obtain a favourable outcome, sport organisations have relied largely on controversial means, including...

Purpose: While each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden our understanding of the drivers’ relative effects on esports gameplay intention. Thus, the purpose of this...

Although advertising theorists have suggested that for maximum effectiveness the type of message appeal needs to match the type of service offered (i.e., a rational advertisement message appeal is more effective for a utilitarian service; an emotional advertisement message approach is suitable for...

This study involved analysis of the consumption behaviours of spectators in the K-League (South Korea). Its dual purpose was to cluster spectators into homogeneous groups on the basis of attitudes towards game attendance, and to define the segments obtained on the basis of the demographic and...

The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three years. Brands appearing most frequently included Oakley, Nike, adidas, TW Nike and Tag Heuer. By product category,...

Contents: 1. Introduction to the research handbook on sport and covid-19 / Paul M. Pedersen -- Part I. Sport management -- 2. Economics lessons from sports during the covid-19 pandemic / Carl Singleton, Alex Bryson, Peter Dolton, James Reade and Dominik Schreyer -- 3. The impact of covid-19 on...