To understand market dynamics relating to net neutrality better, in particular from the end-user perspective, this study examines consumer perception of neutrality and the public value under debate within the neutrality discussions. Focusing on the user perspective, it analyzes the policy...

Smartphone users in the U.S. and Korea were cross-surveyed to determine country-specific differences in product value perceptions. Usability factors and aesthetic values were combined using the theory of reasoned action (TRA). The strengths of the model’s relationships are discussed. The...

Consumer acceptance of technological innovations is crucial to marketing strategy and policy development. This study analyzes consumer behaviors in mobile voice over Internet protocol (mVoIP), focusing on the antecedents of consumers' intentions. Using a context-specific extension of the...

The goal of this study is to investigate the policy objectives of the broadband convergence network (BcN) and the realization of objectives. The Korean government launched the BcN project with the objective of converting Korea into an information society with ubiquitous broadband convergence for...

Purpose – The purpose of this paper is to examine how types of virtual brand community (VBC) benefits influence VBC loyalty through specific types of interaction. Design/methodology/approach – The study targeted 250 brand community users to conduct an empirical analysis using SPSS 19.0....

Purpose – The purpose of this paper is to examine whether and how usability and sociability differ in the way they influence users’ experiences using social TV (STV). Design/methodology/approach – The research model is theoretically proposed and empirically tested through a survey of STV...

This study seeks to validate a comprehensive model of consumer acceptance in the context of MVNOs. While the MVNO business model has gained much popularity over the past few years, it shows a sign of drastic decrease. This study uses the unified theory of acceptance and the use of technology...

This article has been retracted.