Purpose: Demand for fake physical and digital products is a global phenomenon with substantive detrimental effects on companies and consumers. This raises various questions and issues, such as whether there are generalizable explanations of purchase intentions. Design/methodology/approach: This...

The emergence of the Internet and the World Wide Web has been argued to fundamentally reshape economic conditions and business practices of firms. It is seen as a promoter of rapid internationalisation of companies, particularly small and medium enterprises. In the aftermath of the burst of the...

Purpose – To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research. Design/methodology/approach –...

This paper uses the social distance concept and employs a revised version of Bogardus' [Bogardus, E. S. (1933b). Social problems and social processes: Selected papers from the proceedings of the American sociological society. Chicago, IL: University of Chicago Press] social-distance scale, to...

Purpose: The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and...

Das Konstrukt des Ethnozentrismus, die überhöhte Fokussierung von Mitgliedern einer sozialen Gruppe auf sich selbst, gewährt im Kontext der Konsumentenforschung neue Einblicke. Es ermöglicht eine genauere Analyse von Kaufentscheidungen in bezug auf Güterangebote aus unterschiedlichen...