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Chapter 1. Introduction and Overview -- SECTION I: Policy Perspective -- Chapter 2. Modern Organised Retail and Its Impact on Agriculture -- Chapter 3. Contribution of Organized Retailing to Agriculture Distribution System: Prospects and Challenges -- Chapter 4. Retail Trade in Agriculture,...
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Purpose: Dealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the...
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