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This research explores the adoption of the Web throughout the buying process within high-value, high-involvement product categories (the car sector). Diffusion of innovations (Rogers, 1983) and innovation resistance Ram and Sheth (1989) theories are utilised and found to be useful. The research...
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Chapter 1: Introduction -- Chapter 2: Theoretical Background -- Chapter 3: Factors influencing leadership in art and cultural organisations -- Chapter 4: Tasks of leadership in arts and cultural organisations -- Chapter 5: Constitutive elements of leadership behaviour -- Chapter 6: Leadership...
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