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Nutzen von Gütesiegeln für touristische Anbieter von Wellnessleistungen

Voshage, Ina - In: Zeitschrift für Tourismuswissenschaft 7 (2015) 2, pp. 223-230

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

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Chapter 18 Forecasting in Marketing

Franses, Philip Hans - 2006

support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …

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Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017

Schmidtz, David - In: Journal of macromarketing 43 (2023) 1, pp. 41-42

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The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education

Weinberger, Michelle F.; Lusch, Robert F. - In: Journal of macromarketing 43 (2023) 1, pp. 48-60

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How artificial intelligence can improve digital marketing

Pereira, Leandro; Tomás, Daniel; Dias, Álvaro Lopes; … - In: International journal of business information systems : … 44 (2023) 4, pp. 581-624

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Agencing the digitalised marketer : exploring the boundary workers at the cross-road of (e)merging markets

Ryan, Annmarie; Stigzelius, Ingrid; Mejri, Olfa; … - In: Marketing theory 23 (2023) 3, pp. 463-487

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A salient model of relationship marketing : fundraising effectiveness in religious nonprofit organizations

Ng, Desmond - In: Journal of nonprofit & public sector marketing 36 (2024) 4, pp. 437-463

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Entrepreneurial marketing : conceptual and empirical research opportunities

Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448

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Competing for attention in social communication markets

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

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The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends

Matović, Vladimir; Knežević, Miroslav; Papić … - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 141-154

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