Seth, Anju; Carlson, Kevin D.; Hatfield, Donald E.; … - In: Research methodology in strategy and management : Vol. 5, (pp. 3-27). 2009
Purpose: The purpose of the paper is twofold: first, to examine whether the progress of strategic management research has been damaged by an excessive focus on statistical significance to the exclusion of substantive significance and second, to provide recommendations for improving research...