Narrow search
Showing 1 - 10 of 26
Cover Image
The Hong Kong Umbrella Movement as a non‐profit organization : An empirical study on the use of visual branding practices for social change
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Journal of Philanthropy and Marketing 27 (2021) 2
Persistent link: https://www.econbiz.de/10012808684
Cover Image
Reconstructing meaning without redesigning products : The case of the Serie7 chair
Gasparin, Marta; Green, William - In: Creativity and Innovation Management 27 (2018) 4, pp. 401-413
Persistent link: https://www.econbiz.de/10012088358
Cover Image
Slow design‐driven innovation : A response to our future in the Anthropocene epoch
Gasparin, Marta; Green, William; Schinckus, Christophe - In: Creativity and Innovation Management 29 (2020) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10012408606
Cover Image
Stories of value : business model innovation adding value propositions articulated by slow storytelling
Gasparin, Marta; Quinn, Martin; Green, William; Saren, … - In: Journal of business research : JBR 149 (2022), pp. 101-111
Persistent link: https://www.econbiz.de/10013325570
Cover Image
Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Marketing theory 18 (2018) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10011825475
Cover Image
Shaping success through creative failure : a historical sensemaking analysis of the computerisation of the UK financial market
Gasparin, Marta; Green, William; Schinckus, Christophe - In: Business history 64 (2022) 1, pp. 134-155
Persistent link: https://www.econbiz.de/10012696686
Cover Image
The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Cluley, Robert; Green, William; Owen, Richard - In: International journal of market research 62 (2020) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10012173328
Cover Image
The business school in the anthropocene : parasite logic and pataphysical reasoning for a working earth
Gasparin, Marta; Brown, Steven D.; Green, William; … - In: Academy of Management learning & education : AMLE 19 (2020) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10012421650
Cover Image
Business as unusual : a business model for social innovation
Gasparin, Marta; Green, William; Lilley, Simon; Quinn, … - In: Journal of business research : JBR 125 (2021), pp. 698-709
Persistent link: https://www.econbiz.de/10012494157
Cover Image
Mobile market research applications as a new voice of customer method : implications for innovation and design management
Green, William; Cluley, Robert; Gasparin, Marta - In: Research-technology management : RTM 63 (2020) 1, pp. 49-55
Persistent link: https://www.econbiz.de/10012180851