The resource-based view of information was central to the development of an “information economy.” It was economists such as Machlup (1962) and Porat (1977) who pioneered the idea of an “information economy.” Cooper (1983, p. 12) identified Machlup as the first proponent of an...

This paper presents the major findings of recently completed research in the UK concerning the attributes of information as an asset and its impact on organisational performance. The research study employed an automated information asset- and attribute-scoring grid exercise and semi-structured...

Suggests that most managers (other than those in marketing) take the view that too much money is spent on marketing. Adumbrates that the accountant may be able to contribute to improved decision making in marketing with regard to expenditure as an investment outlay rather than current expenses....

In this introductory overview an indication of the range of financial services that is available will be presented, along with some examples of marketing practices in relation to these services and some observations about some of the suppliers of financial services. This coverage will then be...

In the light of the developing nature of the personal investment and financing domain any guide to the literature is inevitably going to be subjective: one individual might prefer a rational, analytical emphasis (reflecting, perhaps, an economic orientation), whilst another might favour an...

Begins by reviewing relevant literature to identify some of the features that are said to appear exclusively in e‐mails. Also highlights the main issues in the debate between those who embrace the new style of writing generated by e‐mail, and those who feel it is detrimental to...

More than 600 brand names across three different categories of online information services were analysed. The analysis took the form of both an objective individual analysis and a questionnaire analysis of brand names. For the individual analysis, a list of 100‐300 brand names for each of the...

Investigates whether a correlation exists between a UK university's academic excellence, as judged by its Research Assessment Exercise (RAE) ratings, and the amount spent on its library. Considers both macro and micro levels, looking at institutions as a whole, and on a departmental level within...

Purpose – The purpose of this research is to show how spam is generated and what methods have been proposed to combat it. Design/methodology/approach – A n experiment whereby a number of e‐mail accounts using different ISPs were set up and then checked for spam over a period of nine weeks....

Purpose – The purpose of this research is to report the results of research that was carried out to evaluate the effectiveness of a number of web sites selling chocolate. Design/methodology/approach – The research was founded on a series of criteria for evaluating such web sites, based upon...