Purpose – The purpose of this paper is to advance the understanding of how corporate social responsibility (CSR) develops within professional football clubs, along with its organizational implications, phases, drivers and barriers for corporate governance, given that professional football...

Purpose – The purpose of this paper is to investigate the role of image and consumer factors in influencing store brand (SB) choice between two retail chains (Carrefour and Extra) in a Latin American market, Brazil. SBs are increasingly offered by retailers in emerging markets. What is less...

Purpose – The purpose of this paper is to provide an analysis of the ontological and semantic foundations of consumer-dominant value creation to clarify the extent to which the call for a distinct consumer-dominant logic (CDL) is justified. This paper discusses consumer-driven value creation...

Investigates employment in the distributive trades — considering it is the second largest order in the UK Standard Industrial Classification of 1968. Says that June 1980 employment totalled 2.7 million workers, but that the retail trades — largest sub‐division of the distributive trades...

Purpose: This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach: The investigation incorporated a three-stage procedure: focus group,...

Purpose: The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach: Data were collected thorough 34 in-depth face-to-face interviews with university students,...

Purpose While some football clubs are recognised as popular brands, little is known about the way they leverage their brand in their merchandise retailing. To address this gap the purpose of this paper is to investigate retail branding strategies used by professional football clubs through brand...

The nature of logistics and supply chain management has dramatically changed as a result of new information technology. Information is now critical in supply systems and information technology has allowed companies to transform their dealings with customers and suppliers. The development of...

Purpose – The purpose of this paper is to develop a conceptual model that includes drivers of supply chain management (SCM) adoption and execution identified in the literature, provide a set of measurement scales that operationalise constructs within this model, empirically verify a...

In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking. Interviews were conducted with most of the major UK banks, the results of which, combined with literature review, give insight...