Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

The wine industry is a multi-billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add considerably to the profitability of many restaurants, hotels, bars and other hospitality establishments, few studies have been...

Purpose – The major aim of this paper is to model, estimate and compare the technical efficiency and technology gap ratios of health care foodservice operations that operate in different Australian regions. Design/methodology/approach – This paper uses a metafrontier model to analyse the...

Purpose – The paper seeks to conduct an exploratory study into how positive and negative brand belief levels differ before, and change after, consumers defect from a brand or take up a new brand. Design/methodology/approach – Two longitudinal studies in banking and insurance were used. These...

Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

Purpose – To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers’ beliefs and purchase intentions. Design/methodology/approach – A review of 96 published studies, discussions and commentaries, with...

Purpose - This paper aims to trace the evolution of nationality-based business organisations in Malaysia and review whether national culture, as determined by the nationality-based work values, beliefs and orientations of the owners and managers of organisations, influences the values,...

In this article, the authors have considered the use of data envelopment analysis (DEA) to calculate and analyze the level of technical, allocative, and cost efficiencies of Australian hospital foodservice operations. Based on the DEA outcomes, a Tobit regression model was then introduced to...

This article analyses the efficiency of health care foodservice operations and its determinants using a Data Envelopment Analysis (DEA) bootstrapping approach. The purpose of using the bootstrapping approach is two-fold: first, to obtain the bias corrected estimates and the confidence intervals...

Purpose - This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for dealing with stakehoders can be determined based on stakeholder ability to cooperate adn threaten...