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Scheuing, Eberhard - In: Journal of Services Marketing 3 (1989) 3, pp. 35-41

Argues that customer service operations require independent, preferably annual, reviews which can becarried out via a customer service audit. Explains that such an audit can serve as an early warning system to identify any emerging problems before they become serious. Identifies the aspects...

Persistent link: https://www.econbiz.de/10014905726

THE MANAGER AS COACH

Barry, Tom - In: Management Development Review 5 (1992) 6

The secret of a manager becoming effective in coaching or training individuals lies in personal attributes which will be respected and perhaps admired by the people involved in the training programme. Some of these qualities include knowledge and experience, they should be effective...

Persistent link: https://www.econbiz.de/10014936720

Young children's consumer agency : the case of French children and recycling

Schill, Marie; Godefroit-Winkel, Delphine; Hogg, Margaret K. - In: Journal of business research : JBR 110 (2020), pp. 292-305

Persistent link: https://www.econbiz.de/10012237856

Thriving through turbulence : lessons from marketing academia and marketing practice

Hoekstra, Janita Cornelia; Leeflang, Peter - In: European management journal 41 (2023) 5, pp. 730-743

Persistent link: https://www.econbiz.de/10014495945

Disagreement in consumer inflation expectations

Łyziak, Tomasz; Sheng, Xuguang - In: Journal of money, credit and banking : JMCB 55 (2023) 8, pp. 2215-2241

Persistent link: https://www.econbiz.de/10014436150

Consumers' collective action in market system dynamics : a case of beer

Kjeldgaard, Dannie; Askegaard, Søren; Rasmussen, … - In: Marketing theory 17 (2017) 1, pp. 51-70

Persistent link: https://www.econbiz.de/10011675836

Factors driving consumers' inflation expectations : does the central bank's inflation forecast really matter?

Szyszko, Magdalena; Płuciennik, Piotr - In: Eastern European economics 56 (2018) 4, pp. 307-328

Persistent link: https://www.econbiz.de/10012009324

Danone Branding Strategy in China

Melewar, T C; Badal, E; Small, J - 2005

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Persistent link: https://www.econbiz.de/10009465504

Enrolling discourse consumers to affect material intellectual capital practice

Cuganesan, Suresh; Boedker, Christina; Guthrie, James - In: Accounting, Auditing & Accountability Journal 20 (2007) 6, pp. 883-911

solution to practical concerns made IC more attractive to discourse consumers. By interesting and enrolling users in this … that discourse consumers extend beyond practice manager level to also include employees in lower level operational … discourse consumers to affect material intellectual capital practice. …

Persistent link: https://www.econbiz.de/10014641125

Promotional alternate reality games – more than “just” marketing

Janes, Stephanie - In: Arts and the Market 5 (2015) 2, pp. 183-196

Purpose – The purpose of this paper is to investigate the ways in which players and producers of promotional alternate reality games (ARGs) negotiate their commercial status, similar to the way in which Matt Hills (2002) argues fan communities negotiate their position within a commercial media...

Persistent link: https://www.econbiz.de/10014642934