Purpose – The purpose of this paper is to investigate the engagement of Australian consumers when buying and drinking Champagne. Design/methodology/approach – The paper identified seven variables a priori that were expected to influence consumers' decisions and then used exploratory...

In response to the need for research on International Joint Ventures (IJVs) from developing countries, this paper examines the multivariate determinants of performance of 59 IJVs from both developing and developed countries in a developing country context. Resource complementarity, cooperation,...

Purpose Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research into the outcomes of sponsorship is extensive, the practices involved in sponsorship selections have been...

Purpose – This research aims to better understand the issues of why individualised communications should be incorporated into customised customer contact service and how customer contact management should be implemented. Design/methodology/approach – The qualitative methodology of case...

Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of...

Purpose: The purpose of this paper is to assist service management academics and providers of positional services (i.e. services that provide status attainment benefits to consumers) to better understand how the envy reflex of outperformed consumers operates as an endemic emotional theme that,...

Purpose – The purpose of this research is to develop and test a Thai model for societal marketing's impact on consumer's attitudes toward a corporate image. Design/methodology/approach – A preliminary model was developed from the existing literature, followed by exploratory research...

Purpose Value Chain Analysis (VCA) is established as a diagnostic tool. The purpose of this study is to extend existing applications and develop an iterative and relational method. to facilitate the application of VCA to agri-food chains as a strategic process rather than a diagnostic tool....

Purpose – The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image. Design/methodology/approach – Data were gathered from 1,071 participants in an established award winning cause‐related program in Thailand and...