Evidence is mounting that consumer needs and wants are increasingly converging, aided by a variety of products and services, including satellite dishes and globe-spanning TV networks. However, it is often argued that different classes watch different television programmes. Using data gathered...

The importance and need for systematically evaluating and selecting potential foreign markets has been stressed by many researchers, and several models for selecting international markets have been prescribed. If models are simplified pictures of reality, current IMSP models do not pass the test...