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Event study analysis of immoral incidents and social activism in athlete endorsement

Cho, Sungho; Lee, Minyong; Kim, Taewoo - In: Sport, Business and Management : an international … 15 (2025) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10015272671

Performance implications of financial resource allocation in new hiring : the case of Major League Baseball

Shin, Ho Wook; Cho, Sungho; Lee, Jong Kwan - In: Management decision 61 (2023) 10, pp. 2829-2850

Persistent link: https://www.econbiz.de/10014428453

The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships

Kim, Yongjae; Kim, Jeeyoon; Cho, Sungho; Yim, Kitae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 148-164

Persistent link: https://www.econbiz.de/10012153347

Empirical investigation of sport trademark dilution using contingent valuation method

Cho, Sungho; Lee, J. Lucy; Won, June; Lee, Jong Kwan - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 189-200

Persistent link: https://www.econbiz.de/10012293255

Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers’ Revisit Intent During the COVID Pandemic

Cho, Sungho; Kwak, Dae Hee; Lee, J. Lucy; Won, June - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 150-161

Persistent link: https://www.econbiz.de/10014315789

Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test

Cho, Sungho; Kang, Joon-Ho - In: International Journal of Sports Marketing and Sponsorship 13 (2012) 4, pp. 53-70

This empirical study examines the psychometric comparability of Aaker's Brand Personality Scale (Aaker, 1997) in sponsorship matching. It employs a structural validation protocol - the congenerity test (Ohanion, 1990) - to investigate the extent to which sports events and sponsors can be...

Persistent link: https://www.econbiz.de/10014811787