Hakansson, Hakan; Waluszewski, Alexandra - In: Journal of Business & Industrial Marketing 35 (2020) 11, pp. 1849-1859
Purpose: The prestigious policy advisor, World Economic Forum (WEF), underlines that “governments, businesses and civil society organisations” must find “new ways of tackling the systemic risks that affect us all”. Paradoxically, policy’s and politicians’ great trust in the basic...