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Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa; Zhao, Guangzhi; Wu, Yuanyuan; Fu, Hongyu; … - In: Journal of advertising research 59 (2019) 2, pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
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Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa; Zhao, Guangzhi; Li, Feng; Liu, Lu; Shen, Lulu - In: Journal of business research : JBR 103 (2019), pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng; Day, Steven James; Ignatius, Joshua; … - In: European journal of operational research : EJOR 313 (2024) 2, pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?
Chai, Junwu; Li, Hengyu; Yan, Wei; Li, Youwei - In: Journal of the Operational Research Society 72 (2021) 9, pp. 2046-2058
Persistent link: https://www.econbiz.de/10012624792
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Implications of product upgrading confronting supplier remanufacturing
Qian, Zhifeng; Chai, Junwu; Li, Hengyu; Yan, Wei; Chen, Hong - In: International journal of production research 58 (2020) 19, pp. 5870-5892
Persistent link: https://www.econbiz.de/10012315337
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Selling vertically differentiated products under one channel or two? : a quality segmentation model for differentiated distribution channels
Chai, Junwu; Yan, Wei; Li, Youwei; Palmer, Mark; Huang, … - In: Journal of the Operational Research Society 71 (2020) 8, pp. 1180-1198
Persistent link: https://www.econbiz.de/10012264551
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The impact of social media characteristics on e-commerce use behaviour among youth in developing countries
Safia, Anjum; Chai, Junwu; Frimpong, Adasa Nkrumah Kofi; … - In: International journal of information systems and change … 11 (2019) 2, pp. 188-207
Persistent link: https://www.econbiz.de/10012209162
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Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu; Chen, Huangen; Chai, Junwu; Shi, Victor - In: European journal of operational research : EJOR 305 (2023) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
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The impact of platform's information sharing on manufacturer encroachment and selling format decision
Gong, Canran; Ignatius, Joshua; Song, Huaming; Chai, Junwu - In: European journal of operational research : EJOR 317 (2024) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10014634733
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To cooperate or not : evaluating process innovation strategies in battery recycling and product innovation
Qian, Zhifeng; Ignatius, Joshua; Chai, Junwu; … - In: International journal of production economics 283 (2025), pp. 1-17
Persistent link: https://www.econbiz.de/10015415299