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The past and future of gender research in marketing : paradigms, stances, and value-based commitments

Peñaloza, Lisa; Prothero, Andrea; McDonagh, Pierre; … - In: Journal of marketing 87 (2023) 6, pp. 847-868

Persistent link: https://www.econbiz.de/10014432717

Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling

Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing 41 (2021) 1, pp. 166-171

Persistent link: https://www.econbiz.de/10012485428

"It's hard to be what you can't see" : gender representation in marketing's academic journals

Prothero, Andrea; McDonagh, Pierre - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 28-39

Persistent link: https://www.econbiz.de/10012498477

The dark side of marketing communications : critical marketing perspectives

Hill, Tim; McDonagh, Pierre - 2020

Persistent link: https://www.econbiz.de/10013182573

Consuming Austerity: Visual Representations

Prothero, Andrea; McDonagh, Pierre - In: Consumer culture theory, (pp. 133-153). 2014

Purpose This paper adopts a photo-essay approach in examining the Austerity Project within the Republic of Ireland, and considers the intersection between consumer culture and the austerity visuals we experience daily. Methodology/approach A visual, photo-essay method is adopted. Visual images...

Persistent link: https://www.econbiz.de/10015369366

Macroservicing : a commentary on services as constructive engagement for sustainable peace, prosperity and well-being

Shultz, Clifford J. - In: The journal of services marketing 36 (2022) 7, pp. 877-884

Persistent link: https://www.econbiz.de/10013407616

Community, economy and COVID-19 : lessons from multi-country analyses of a global pandemic

Shultz, Clifford J. (ed.); Rahtz, Don (ed.); … - 2022

This volume explores the impact of the COVID-19 pandemic on the health, safety, and socioeconomic well-being of community residents of selected countries around the world. It is built on an overarching framework of studying community well-being, applied here to the analyses of one of the most...

Persistent link: https://www.econbiz.de/10014371942

Macromarketing perspectives from Latin America

Shultz, Clifford J.; Pels, Jaqueline; Barrios Fajardo, … - In: Journal of macromarketing 44 (2024) 3, pp. 690-693

Persistent link: https://www.econbiz.de/10015165328

Male breadwinner ideology and the inclination to establish market relationships : model development using data from Germany and a mixed-methods research strategy

Haase, Michaela; Becker, Ingrid; Nill, Alexander F.; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 149-167

Persistent link: https://www.econbiz.de/10011497311

Examining consumers' responses to corporate social responsibility addressing childhood obesity : the mediating role of attributional judgments

Dumitrescu, Claudia; Hughner, Renée Shaw; Shultz, … - In: Journal of business research : JBR 88 (2018), pp. 132-140

Persistent link: https://www.econbiz.de/10011869595