Showing 1 - 10 of 97
Persistent link: https://www.econbiz.de/10011475580
This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team and results revealed that spectators recall 'top of mind'...
Persistent link: https://www.econbiz.de/10014811840
This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the...
Persistent link: https://www.econbiz.de/10014811811
Purpose: Despite the recognition that citizens' perceptions of mega sport events' social impact is critical for the sustainable development of these events and host cities, most previous studies have not taken into consideration how these perceptions may change over time. This study examines...
Persistent link: https://www.econbiz.de/10012414015
Purpose: The purpose of this paper is to conceptualise and measure the construct of fan engagement through social networking sites (SNS). Design/methodology/approach: A multi-stage procedure was completed to validate the proposed fan engagement through SNS model with three first-order...
Persistent link: https://www.econbiz.de/10012072045
Purpose: The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games. Design/methodology/approach: A field study was conducted in Rio de Janeiro, and data were collected from residents who...
Persistent link: https://www.econbiz.de/10012072063
Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team...
Persistent link: https://www.econbiz.de/10014811462
Persistent link: https://www.econbiz.de/10011821792
Adjustment to aging (AtA) is a multifactor adjustment process with implications on aging well among older adults. The aim of this study was to develop and validate a scale to assess the factors that older adults recognized as indicators of their AtA, with a cross-national comparative perspective...
Persistent link: https://www.econbiz.de/10010999510
Persistent link: https://www.econbiz.de/10014381119