Purpose – The purpose of this paper is to propose a new method to assess trade name distinctiveness. Design/methodology/approach – The authors implemented a two‐staged methodology. First, catchwords in trade names in the relevant database were identified and ranked according to how...

Purpose – The purpose of this paper is to establish whether Muslim consumers qualify as a homogenous billion-consumer group and, if they do, ask if they have been researched adequately in comparison to the other established, three-billion consumer groups: China, India, and women....

Purpose – The purpose of this paper aims to classify the problems associated with the various types of trade names, identify Arab entrepreneurs' approaches to naming, and to construct a model that enables entrepreneurs to develop optimal names. Design/methodology/approach – A...

Purpose – While the legislative side of workforce nationalization as a key target area for public policies has been extensively studied and scrutinized, the marketing side has not. It remains mostly overlooked, leaving both researchers and practitioners with little or no information to begin...

Purpose: We investigate the entrepreneurial intentions of a population under crisis — namely, recent Syrian refugees in Jordan — and Jordanian citizens to start small businesses during the COVID-19 pandemic. Design/methodology/approach: Using a structured two-part survey, data were...

Purpose: The purpose of this paper is to examine affective commitment, normative commitment, and continuance commitment in a cross-national context to identify if the effect of country-specific cultural orientation on organizational commitment of faculty in higher education functions invariably...

Purpose – This paper aims to extend Wallström et al. ’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive qualitative data corpus to inform and explain the consumption...