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Strategy dynamics in industrial marketing: a business types perspective

Backhaus, Klaus; Muehlfeld, Katrin - In: Management Decision 43 (2005) 1, pp. 38-55

Purpose – Industrial marketing covers a broad range of heterogeneous products and services. In response to this heterogeneity, researchers have developed a variety of systematisations of transactions on industrial markets. These systematisations have provided insights for the identification of...

Persistent link: https://www.econbiz.de/10014932537

Using voice analysis for analyzing bargaining processes in industrial marketing

Backhaus, Klaus; Meyer, Margit; Stockert, Andreas - In: Journal of Business Research 13 (1985) 5, pp. 435-446

Persistent link: https://www.econbiz.de/10005465515

The Paradox of Unsatisfying but Stable Relationships--A Look at German Car Suppliers

Backhaus, Klaus; Buschken, Joachim - In: Journal of Business Research 46 (1999) 3, pp. 245-257

Persistent link: https://www.econbiz.de/10005465535

Behavioral industrial marketing research in Germany and the United States--A comparison

Backhaus, Klaus; Koch, Franz-Karl - In: Journal of Business Research 13 (1985) 5, pp. 375-382

Persistent link: https://www.econbiz.de/10005473930

Comparing the incomparable: Lessons to be learned from models evaluating the feasibility of Desertec

Backhaus, Klaus; Gausling, Philipp; Hildebrand, Luise - In: Energy 82 (2015) C, pp. 905-913

Desertec's proposal to produce renewable energy in North Africa and transmit it to Europe would be a possible solution to many energy-related problems. The feasibility of Desertec has been investigated in various studies, with mostly positive, but differing results. The four main feasibility...

Persistent link: https://www.econbiz.de/10011209577

PLATFORM ADOPTION IN NETWORK MARKETS: SELECTING BENEFICIAL PARTNERS TO ACHIEVE MARKET DOMINANCE

WIEGAND, NICO; WITT, SASCHA; STEINER, MICHAEL; … - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550028-1

Strategic partnering has become a common place when introducing innovations to systems markets. In standards battles, network affiliation has been used as a market signal to create confidence in a format's success. This paper's authors thus develop and test a model aimed at finding the right...

Persistent link: https://www.econbiz.de/10011279084

Multivariate Analysemethoden : Eine anwendungsorientierte Einführung

Backhaus, Klaus; Erichson, Bernd; Plinke, Wulff; … - 1990 - Sechste, überarbeitete Auflage

Dieses Lehrbuch behandelt die wichtigsten multivariaten Analysemethoden, nämlich Regressionsanalyse, Varianzanalyse, Faktorenanalyse, Clusteranalyse, Diskriminanzanalyse, Kausalanalyse (LISREL), Multidimensionale Skalierung und Conjoint-Analyse. Die Vorteile dieses Arbeitstextes sind...

Persistent link: https://www.econbiz.de/10013510857

Integration und Flexibilität : Eine Herausforderung für die Allgemeine Betriebswirtschaftslehre

Adam, Dietrich (ed.); Backhaus, Klaus (ed.); … - 1990

Persistent link: https://www.econbiz.de/10013510981

Multivariate Analysemethoden : Eine anwendungsorientierte Einführung

Backhaus, Klaus; Erichson, Bernd; Plinke, Wulff; … - 1994 - Siebte, vollständig überarbeitete und erweiterte Auflage

Dieses Lehrbuch behandelt die wichtigsten multivariaten Analysemethoden, dies sind Regressionsanalyse, Varianzanalyse, Diskriminanzanalyse, Kreuztabellierung und Kontingenzanalyse, Faktorenanalyse, Clusteranalyse, Kausalanalyse (LISREL), multidimensionale Skalierung und Conjoint-Analyse. Die...

Persistent link: https://www.econbiz.de/10013512022

Multivariate Analysemethoden : Eine anwendungsorientierte Einführung

Backhaus, Klaus; Erichson, Bernd; Plinke, Wulff; … - 1996 - Achte, verbesserte Auflage

Persistent link: https://www.econbiz.de/10013512869