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To improve student satisfaction and success, higher education institutions (HEIs) need to find their niche, establish their own identity and get on with doing what they do best. Strategic Enrolment Management (SEM) is a comprehensive process that requires understanding markets, supply and...
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Pour améliorer la satisfaction et la réussite de leurs étudiants, les établissements d’enseignement supérieur (EES) doivent au préalable définir leur niche de marché, façonner leur propre identité et poursuivre les activités dans lesquelles ils enregistrent les meilleurs...
Persistent link: https://www.econbiz.de/10008727487
Purpose: The purpose of this paper is to discuss how the perceived importance of economic, ethical/legal and philanthropic dimensions of corporate social responsibility (CSR) can influence the consumer–brand identification (CBI) and the brand identity attractiveness (BI). Moreover, the paper...
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Purpose – The purpose of this paper is to develop a conceptual foundation for understanding business-to-business (B2B) interactions at trade fairs. Design/methodology/approach – The paper reports a qualitative study that was undertaken to gain in-depth insights into the relevance of the...
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Most marketing managers are now convinced about the benefits that businesses gain from marketing planning. In the UK, research indicates that the majority of businesses are involved in some kind of planning activity. In Portugal, where the marketing function is less well established, marketing...
Persistent link: https://www.econbiz.de/10014945802