, audience was less affected by the processing intensity principle and exhibited better recall and recognition than the …Purpose – The purpose of this paper is to assess the effectiveness of field sponsorship through sponsor recall and … recognition across two environments that differ on the degree of felt presence they trigger among viewers: on-site and television …

testing recall and recognition of brands on cars, driver's clothing and venue. Data was gathered from 120 undergraduate … differences in both recall (ΔM = 1.28, p < .05 and ΔM = 0.80, p < .05, respectively) and recognition (ΔM = 2.15, p < .05 and ΔM … revealed that cars and driver's clothing were found to be more effective locations for brand awareness. There was significant …

The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure … and decay processes. It was found that recall and recognition do not, by themselves, measure a single underlying memory … state. Rather, memory is multidimensional, and recall and recognition capture only a portion of memory, while at the same …

This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness … results revealed that spectators recall 'top of mind' those sponsors with their logo displayed on the team shirts. Thus, being … visible from the stadium stands is important to ensure recall rates. Fans are typically able to properly recognise sponsors …