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Beziehungsmarketing
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Auh, Seigyoung
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1
The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Merlo, Omar
;
Eisingerich, Andreas
;
Auh, Seigyoung
; …
- In:
Business horizons
61
(
2018
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10011808968
Saved in:
2
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
3
The role of climate : implications for service employee engagement and customer service performance
Mengüç, Bülent
;
Auh, Seigyoung
;
Yeniaras, Volkan
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 428-451
Persistent link: https://www.econbiz.de/10011685008
Saved in:
4
A search for missing links : specifying the relationship between leader-member exchange differentiation and service climate
Auh, Seigyoung
;
Bowen, David E.
;
Aysuna, Ceyda
; …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011665383
Saved in:
5
Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.
;
Auh, Seigyoung
;
Eisingerich, Andreas B
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10011736772
Saved in:
6
Unpacking the relationship between sales control and salesperson performance : a regulatory fit perspective
Katsikeas, Constantine S.
;
Auh, Seigyoung
;
Spyropoulou, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011850409
Saved in:
7
Service employee burnout and engagement : the moderating role of power distance orientation
Auh, Seigyoung
;
Mengüç, Bülent
;
Spyropoulou, Stavroula
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 726-745
Persistent link: https://www.econbiz.de/10011614098
Saved in:
8
Frontline employee feedback-seeking behavior : how is it formed and when does it matter?
Auh, Seigyoung
;
Mengüç, Bülent
;
Imer, Pinar
;
Uslu, Aypar
- In:
Journal of service research
22
(
2019
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10012005765
Saved in:
9
Customer participation variation and its impact on customer service performance : underlying process and boundary conditions
Mengüç, Bülent
;
Auh, Seigyoung
;
Wang, Fatima
- In:
Journal of service research
23
(
2020
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012265762
Saved in:
10
When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link
Auh, Seigyoung
;
Mengüç, Bülent
;
Katsikeas, Constantine S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10012177796
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