Purpose – The purpose of this paper is to revisit Christophe Midler's contribution through L'auto qui n'existait pas ( The car that did not exist ), first published in 1993. The paper summarizes and examines the main themes of the book based on current knowledge and ends with suggestions for...

Purpose – There is a widespread agreement in the managerial literature that projects produce much more than what they deliver. However, most of the literature focuses on what project delivers (new products, processes, services …). This can be misleading, especially for highly innovative...

Purpose – The platform strategy adopted by firms in a multi‐project context reduces lead‐time and development cost, enhances reliability, allows mass customization and increases manufacturing flexibility. While the major challenges of this strategy have been highlighted, the evolution of...

In the literature on new product development, most existing studies on the end of the design process concentrate on managing ramp-up in the field of manufactured products. This situation poses a problem at a time when our economies increasingly depend upon services and products are more and more...

This Handbook brings together 49 international specialists to address an issue of increasing importance for the world’s post-industrial economies; innovation as it relates to services.