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Choice confidence in the webrooming purchase process : the impact of online positive reviews and the motivation to touch

Flavián Blanco, Carlos; Gurrea Sarasa, Raquel; Orús, … - In: Journal of consumer behaviour : an international … 15 (2016) 5, pp. 459-476

Persistent link: https://www.econbiz.de/10011542361

Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention

Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700

Persistent link: https://www.econbiz.de/10011744345

Combining channels to make smart purchases : the role of webrooming and showrooming

Flavián Blanco, Carlos; Gurrea Sarasa, Raquel; Orús, … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132254

Feeling confident and smart with webrooming : understanding the consumer's path to satisfaction

Flavián Blanco, Carlos; Gurrea Sarasa, Raquel; Orús, … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 1-15

Persistent link: https://www.econbiz.de/10012060908

Consequences of consumer regret with online shopping

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014303172

Mobile word of mouth (m-WOM) : analysing its negative impact on webrooming in omnichannel retailing

Flavián Blanco, Carlos; Gurrea, Raquel; Orús, Carlos - In: International Journal of Retail & Distribution Management 49 (2020) 3, pp. 394-420

Purpose: The purpose of this research is to analyse the influence of mobile word of mouth (m-WOM), received at the physical store, which “challenges” the consumer's preferences in a webrooming experience. The impacts of the social relationship between the sender and the receiver of the...

Persistent link: https://www.econbiz.de/10012412198

Special issue: immersive technologies in hospitality and tourism

Flavián Blanco, Carlos (ed.); Tussyadiah, Iis P. (ed.); … - 2024

Persistent link: https://www.econbiz.de/10015141870

How immersive technologies are redefining the customer journey : guest editorial

Flavián Blanco, Carlos; Tussyadiah, Iis P.; Orús, Carlos - In: International journal of contemporary hospitality management 36 (2024) 11, pp. 3557-3565

Persistent link: https://www.econbiz.de/10015141930

Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012423251

The influence of scent on virtual reality experiences : the role of aroma-content congruence

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301

Persistent link: https://www.econbiz.de/10012430512