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A cross-disciplinary primer on the meaning and principles of innovation
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ECONIS (ZBW)
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Other ZBW resources
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The long macro view
Lusch, Robert F.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 321-323
Persistent link: https://www.econbiz.de/10011750623
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2
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
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3
Robert F. Lusch : mentor, collaborator, and colleague
Brown, James R.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 36-38
Persistent link: https://www.econbiz.de/10014233660
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4
Bob Lusch : mentor and friend
O'Brien, Matthew
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 39-40
Persistent link: https://www.econbiz.de/10014233662
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5
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
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6
What about Bob? : reflections from a former doctoral student
Brunswick, Gary J.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10014233673
Saved in:
7
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
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8
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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9
A service perspective : key managerial insights from service-dominant (S-D) logic
Greer, Charles R.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Organizational dynamics : a quarterly review of …
45
(
2016
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10011491621
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10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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