Das Gebiet biologisch inspirierter Informationstechnik (IT) ist von großer mittel- bis langfristiger Bedeutung. Das Buch informiert über wesentliche Trends in Forschung und Technologie und ist damit Grundlage für strategische Entscheidungen im Wissenschafts- und F&E-Management. Ausgangspunkt...

Purpose: This study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an individual level of personality traits. Design/methodology/approach: A scientific experiment was conducted to...

This article describes how today, social media enable users to comment on brands in a multitude of ways. Although it is undoubted that this can have a substantial influence on the way brands impact on consumers, comparatively little is known about what motivates consumers to recommend brands in...