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Do consumers follow their heart or mind when purchasing global brands? : empirical insights

Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66

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Post-acquisition strategies of emerging market internationalizing enterprises : the state of the art in research and future research directions

Yaprak, Attila; Demirbag, Mehmet; Wood, Geoffrey - In: Journal of business research : JBR 93 (2018), pp. 90-97

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Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information

Dutta, Sujay; Yaprak, Attila; Grewal, Dhruv - In: Journal of business research : JBR 75 (2017), pp. 37-45

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The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms : evidence from Turkey

Yaprak, Attila; Yosun, Turkan; Karaomerlioglu, Dilek … - In: International business review : the official journal of … 27 (2018) 1, pp. 198-207

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Handbook of emerging market multinational corporations

Demirbag, Mehmet (ed.); Yaprak, Attila (ed.) - 2015

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Globalization, the multinational firm, and emerging economies

Yaprak, Attila (ed.); Tütek, Hülya (ed.) - 2001 - 1st ed

Globalization, the multinational firm, and emerging economies / Attila Yaprak, H(c)·ulya T(c)·utek -- Emerging economies and the challenge of globalization / John D. Daniels -- Foreign direct investment in the emerging markets of central and eastern Europe: motives and marketing strategies /...

Persistent link: https://www.econbiz.de/10009626749

National culture and firms' cash holdings : the role of indulgence and its boundaries

Alipour, Ali; Yaprak, Attila - In: Journal of business research : JBR 172 (2024), pp. 1-14

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Indulgence and risk-taking behavior of firms : direct and interactive influences

Alipour, Ali; Yaprak, Attila - In: Journal of international management 28 (2022) 2, pp. 1-18

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Globalization, the multinational firm, and emerging economies

Yaprak, Attila; Tütek, Hülya - In: Globalization, the multinational firm, and emerging …, (pp. 1-6). 2000

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The Historical Evolution of International Business : Growth Trajectory of an Academic Field of Study

Nachum, Lilac (ed.); Yaprak, Attila (ed.) - 2025

Chapter 1: Introduction - Setting the Stage -- Part I: The Historical Evolution of IB Thought -- Chapter 2: The Emergence and Growth of International Business Thought as an Evolutionary Process -- Chapter 3: Commentary on “The Emergence and Growth of International Business Thought as an...

Persistent link: https://www.econbiz.de/10015406964