//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Repeated exposure to the thin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
25
Konsumentenverhalten
22
Relationship marketing
17
Beziehungsmarketing
16
Virtual reality
9
Service quality
8
Virtuelle Realität
8
Customer satisfaction
7
Augmented reality
5
B-to-B-Marketing
5
Business-to-business marketing
5
Einzelhandel
5
Online retailing
5
Online-Handel
5
Retail trade
5
Social Web
5
Social web
5
Distribution channel
4
Experiment
4
Kundenzufriedenheit
4
Learning organization
4
Lernende Organisation
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Salespeople
4
Services marketing
4
Supplier relationship management
4
Verkaufspersonal
4
Vertriebsweg
4
Advertising
3
Arbeitspsychologie
3
Artificial intelligence
3
Cognition
3
Customer integration
3
Innovation
3
Internet marketing
3
Kognition
3
Kundenintegration
3
Künstliche Intelligenz
3
more ...
less ...
Online availability
All
Undetermined
Free
33
Type of publication
All
Article
101
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
research-article
8
Aufsatzsammlung
5
conceptual-paper
3
review
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
85
Undetermined
22
Author
All
Ruyter, Ko de
56
de Ruyter, Ko
39
Wetzels, Martin
31
Keeling, Debbie I.
15
Keeling, Debbie Isobel
14
Chylinski, Mathew
13
Grewal, Dhruv
12
Mahr, Dominik
12
Hilken, Tim
11
Heller, Jonas
10
Yu, Ting
6
van Birgelen, Marcel
6
Cox, David
5
Geyskens, Kelly
5
Klesse, Anne-Kathrin
5
Lemmink, Jos
5
Ludwig, Stephan
5
Goukens, Caroline
4
Jong, Ad de
4
Patterson, Paul G.
4
Plangger, Kirk
4
Bloemer, Josée
3
Cleeren, Kathleen
3
Dewitte, Siegfried
3
Farace, Stefania
3
Laer, Tom van
3
Laing, Angus
3
Pauwels, Pieter
3
Pelser, Jan
3
Acar, Oguz Ali
2
Aguirre, Elizabeth
2
Barnes, Stuart J.
2
Dahl, Darren W.
2
Feinberg, Richard
2
Hensen, Niek
2
Higgins, E. Tory
2
Huang, Ming-Hui
2
Keen, Cherie
2
Mathies, Christine
2
Mathmann, Frank
2
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Published in...
All
European Journal of Marketing
11
Journal of the Academy of Marketing Science
9
Journal of Economic Psychology
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Consumer Research
5
Journal of retailing
5
Journal of Business Research
4
Journal of marketing
3
European journal of marketing
2
International Business Review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business & Industrial Marketing
2
Journal of Service Management
2
Journal of advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of service research : JSR
2
Research on international service marketing : a state of the art
2
Accounting, Organizations and Society
1
Advances in international marketing
1
Advances in international marketing 1474-7979 v. 15
1
Australasian marketing journal
1
Business horizons
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Health economics
1
International Journal of Bank Marketing
1
International Journal of E-Business Research (IJEBR)
1
International Journal of Operations & Production Management
1
International journal of electronic commerce : IJEC
1
Journal of Consumer Marketing
1
Journal of Research in Interactive Marketing
1
Journal of Services Marketing
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing
1
Journal of management information systems : JMIS
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
RePEc
22
Other ZBW resources
22
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
3
Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Plangger, Kirk
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
Saved in:
4
How business cycles affect the healthcare sector : a cross-country investigation
Cleeren, Kathleen
;
Lamey, Lien
;
Meyer, Jan-Hinrich
; …
- In:
Health economics
25
(
2016
)
7
,
pp. 787-800
Persistent link: https://www.econbiz.de/10011542507
Saved in:
5
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
6
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
7
Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan
;
Ruyter, Ko de
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
Saved in:
8
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
9
Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
Saved in:
10
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->