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About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal...
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"This book presents the principles governing the entrepreneurial and innovation mindset and processes of people working in the small business sector and other organisations, based on research findings from real-life issues and challenges that face entrepreneurs on a daily basis. Entrepreneurship...
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"This accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance. Grounded in the academic literature, this book looks at the micro and macro issues within crowdfunding, from the entrepreneur's access to finance at the business level,...
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The aim of this article is to assess the factors influencing the use of e-commerce by small enterprises in Nigeria. The study adopts a qualitative methodology which involves in-depth, semi-structured interviews and direct observation in order to derive answers to such questions as ‘why' the...
Persistent link: https://www.econbiz.de/10012045424
Purpose: The purpose of this paper is to present an exploration into the internationalisation approaches and mechanisms of diaspora entrepreneurs in emerging economies. It seeks to conceptualise the strategies as a learning process. Design/methodology/approach: The research is qualitative using...
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Purpose – The purpose of this paper is to explore the differences in the entrepreneurial experiences between male and female entrepreneurs. The study investigates what entrepreneurs learn, how they learn, who they learn from and what prompted such learning. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014770556