Followers to the front / Barbara Kellermann -- On strategies and their activation / Ansgar Thiessen & Robert Wreschniok -- The strategy activation canvas -- The fields of impact of the strategy activation canvas -- Strategy activation in major corporations -- thought leaders of a new generation...

Klappentext: Offers strategies and management rules for investing in, earning and keeping reputation capital safe in the unpredictable and complicated markets. This book presents insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and...

Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3. Sustainability as Cultural Practice and Media as...