Contents: Preface -- 1. Entrepreneurial identity : professional virtues moderate attraction and persistence / Thomas N. Duening -- 2. The entrepreneur in the age of discursive reproduction : whence comes entrepreneurial identity? / Rebecca Gill -- 3. Visualizing Bill Gates and Richard Branson as...

Although innovation diffusion is a central topic in policy and strategy, its measurement remains difficult – particularly in cases where the innovation is a complex and possibly ambiguous practice. In this paper, we develop four theoretical mechanisms that may bias diffusion markers by leading...