Purpose – The purpose of this paper is twofold. First and most importantly, the paper aims to explain how Pilkington is able to revolutionize the flat glass industry. The modified design envelope model is applied to demonstrate the technological competence and especially strategic thinking...

In international business international technology transfer is an important part. It involves several modes. Product or process technologies can be transferred to a host country within a multinational company. Other modes include sale or licensing of technology. In these cases a company other...