Purpose – This article seeks to analyse the skills and knowledge that have a positive impact on the reproduction of the core frames of social actors in the mass media. Design/methodology/approach – The theoretical discussion is accompanied by a cross‐cultural case study of the debate...

Purpose – The purpose of this paper is to seek to improve how companies map their environment in order to identify the social norms and values that exist in relation to corporate social responsibility (CSR). Design/methodology/approach – A theoretical discussion is accompanied by a short...

Purpose: Meta reviews are central for mapping the state of the field, consolidating the heterogeneous public relations body of knowledge, and pointing to new potential research directions. Habermas is one of the most influential contemporary social theorists and his work has repeatedly been...

Purpose: There is a great potential in pulling together science communication and strategic communication, especially given how the former has gained importance in organizational contexts. Strategic communication, including rhetorical theory, can offer insights that are invaluable to understand...

Purpose – The purpose of this paper is to investigate the use of manipulation as a legitimation strategy. Focusing on the role of verbal communication, are integrated insights from rhetorical theory with strategic and institutional approaches to legitimacy in a study of three documents...

This essay traces the roots of corporate social responsibility (CSR) in Norway. It is argued that a basic tenet of CSR, an orientation toward the concerns of stakeholders, has a long history in Norwegian business, predating the modern CSR movement. The essay underscores certain qualities of the...